SEO Marketing Associate

New York City Marketing

THE POSITION
Our roster has an opening with your name on it

FanDuel is seeking an SEO Marketing Associate to drive organic growth for FanDuel’s sportsbook, casino and marketing websites. In this role, you will lead search engine optimization to grow organic traffic and acquisition, while building a growing focus on generative engine optimization (GEO) and answer engine optimization (AEO) so FanDuel is found, cited, and recommended in AI platforms such as Google AI Overviews, ChatGPT, Perplexity, Claude and Gemini. You will collaborate closely with Content, Product, Marketing, Legal/Compliance, and Analytics teams to shape how customers find and engage with FanDuel across search engines, LLM platforms.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

  • Lead SEO strategy for FanDuel’s websites to increase organic traffic, non-brand acquisition, and brand visibility across casino and sports casino
  • Conduct keyword, topic, and competitive research to inform content creation, updates, and roadmap priorities
  • Partner with writers, editors, product managers, and designers to optimize content for organic discovery from brief through publication
  • Manage content calendars and page-level optimizations aligned with major sports seasons, live events, and business goals
  • Audit and improve on-page and technical SEO elements (meta tags, headers, internal linking, crawlability, page speed, etc.)
  • Develop GEO and AEO strategies to improve visibility in AI Overviews, LLM-powered search, and answer engines, including answer-ready content formats such as FAQs, concise definitions, and comparison and how-to guides
  • Strengthen entity signals and brand authority across the web, including structured data (Schema.org/JSON-LD), consistent product information, and third-party mentions
  • Build and track visibility in AI platforms, measuring how FanDuel is mentioned, cited, and described, and translating findings into content and product priorities
  • Monitor and report on performance using Google Search Console, SEMrush, Ahrefs, app store analytics, and emerging AI visibility tools, translating data into clear recommendations
  • Stay on top of search, & AI algorithm updates and evolving platform behavior
  • Collaborate with engineering, analytics, and legal/compliance teams on technical SEO initiatives, A/B testing, and responsible content standards for regulated products

THE STATS
What we’re looking for in our teammate

  • 2–3+ years of experience in SEO, digital content marketing, or editorial SEO operations
  • Deep understanding of SEO fundamentals including keyword targeting, content structure, and technical hygiene
  • Working knowledge of GEO and AEO, including how LLMs and answer engines retrieve, synthesize, and cite web content, and how to measure visibility within them
  • Demonstrated success growing search traffic through editorial, sports, gaming, or other high-volume consumer content
  • Familiarity with major SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console
  • Strong written and verbal communication skills, particularly in cross-functional or editorial environments
  • Strong organizational and project management skills
  • Ability to synthesize SEO, GEO, & AEO insights into actionable strategies
  • Passion for digital media, sports, iGaming, and prediction markets

Preferred Qualifications

  • Experience in fast-paced editorial, newsroom, or sports media environments
  • Hands-on experience optimizing for AI search, such as structuring content for AI Overviews, testing prompts across LLM platforms, or tracking AI citations and referral traffic
  • Experience with app store analytics tools or running ASO experiments on app store listings
  • Knowledge of HTML, CSS, JavaScript, and structured data markup (Schema.org, JSON-LD)
  • Understanding of conversion rate optimization and A/B testing frameworks
  • Familiarity with Jira, Trello, Asana, or other project management tools
  • Knowledge of sports betting, online casino games (slots, table games, live dealer, etc.), or prediction market products, or experience in the sports/gaming industry
  • Exposure to legal/regulatory compliance standards in digital publishing, gaming, or prediction markets

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email [email protected].

The applicable hourly range for this position is $35.10 - $43.75 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Hybrid

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Technology

Engineering, IT, Cybersecurity, Data, Cloud, AI

We’re the backbone and the turbo engine behind FanDuel’s rise—and we don’t just build software, we build the future. Step into our world and you’ll find a frontier-style playground where top-tier talent tackles complex challenges head-on.

From crafting innovative tech to scaling a platform that’s fast, secure, and rock-solid, we’re doing it all in one of the most regulated—and exciting—markets out there. Every day brings something new, and we wouldn’t have it any other way.

Corporate Strategy

business strategy, operations, automation

Think of us as FanDuel’s internal special ops team—part strategy, part execution, all impact. We partner with leadership to launch bold new initiatives, untangle complex cross-functional puzzles, and jump in wherever extra brainpower or fresh skills are needed.

Our secret weapon? We get to do all this in the world of sports and gaming—stuff we (and millions of fans) live and breathe every day. It’s work, but it sure doesn’t feel like it.

Risk & Trading

sports trading, innovation, Data science

We’re the brains behind the odds—the Risk & Trading team that keeps FanDuel sharp, smart, and always one step ahead. Using cutting-edge models and real-time insights, we price markets with precision and manage risk like pros, all while staying locked into the rules of every jurisdiction we play in.

But we don’t just crunch numbers—we shape strategy. Collaborating across the business, we help power bold moves and smooth experiences that keep our customers coming back for more. Bottom line: if it affects the odds, we’re all over it.

Product

Product Management, Design, Data, Research

We dream it, design it, and deliver it—we’re the team behind the experiences customers can’t get enough of. From deep-dive research to sleek app features and wow-worthy retail moments, we turn insights into action and ideas into magic.

Packed with talent—Product Managers, Designers, Researchers, Data Scientists, and Analysts—we’re a powerhouse squad that partners with Marketing, Engineering, and Commercial to launch what’s next and level up what’s now. If it delights our customers, we’re all over it.

People

Human resources, Talent Acquisition, Early Careers, Talent Development, Inclusion, Compensation

We’re not your typical HR team—we’re the FanDuel People Team, and we bring the vibes. Sure, we handle the essentials like hiring, growth, pay, perks, and inclusion—but that’s just our warm-up act. We’re the crew behind the career-launching programs, can’t-miss events, and culture that keeps FanDuel buzzing.

From day one to day “let’s level up,” we’ve got your back—making sure your experience here is nothing short of legendary. Unparalleled? Check. Unrivaled? Always. Unforgettable? You better believe it.

External Affairs & Partnerships

Communications, Events, Government Affairs, Responsible Gaming

We’re the market-makers, bridge-builders, and big-picture thinkers. The Partnerships & External Affairs team is all about expanding FanDuel’s world—smartly, sustainably, and with serious swagger. From navigating the halls of government to shaping public perception, we run point on the programs that protect and grow our playing field.

We’re also in the business of bold connections—teaming up with partners and stakeholders to spot the next big opportunity and turn it into game-changing growth. If it helps FanDuel stretch, scale, and shine, we’re already on it.

Marketing

Strategy, Creative, Production, Media

If it grabs attention, sparks emotion, or makes fans say “wow”—that’s us. From bold brand moves to scroll-stopping content, performance magic to product promos, we bring FanDuel to life through storytelling that hits hard and sticks. You’ll spot our work everywhere—on your feed, during the big game, and lighting up the jumbotron at your favorite stadium.

We don’t just show up—we show off. Because making every moment more means putting ourselves out there. And let’s be real… we crush it.

Legal & Compliance

Legal, Compliance, Risk

We’re the powerhouse team behind the rules, the relationships, and the rocket fuel for FanDuel’s growth. From legal advice to lobbying, compliance to cutting-edge partnerships—we cover it all. Our crew of sharp attorneys, savvy policy pros, eagle-eyed analysts, and deal-makers brings serious expertise and even bigger energy.

In a world full of regulations, we keep FanDuel ahead of the game—building smart, sustainable strategies that unlock growth while playing by (and sometimes helping shape) the rules. Whether it’s gaming, sports, media, or tech, we know how to partner up and power forward.

Finance & Facilities

Accounting, Finance, Procurement, Workspace

Our Finance team is where strategy meets spark. We don’t just crunch numbers—we power big ideas. With sharp analysis, smart planning, and a healthy respect for risk, we fine-tune business operations to fuel what’s next. Growth? We’re already forecasting it.

Meanwhile, our Facilities team keeps FanDuel running in style. From scouting new spaces to building out sleek, modern offices, we create safe, top-tier environments that match our ambition. As a global crew, we make sure every location—whether home base or a pit stop—is a winning experience for employees on the move.

Customer Ops

Customer Support, CX, VIP, Payments & Fraud

We’re the front line, the fixers, and the fan advocates—all rolled into one. Around the clock, we’ve got our fans’ backs—answering questions, solving problems, and turning feedback into fuel for better products. We keep the play going and the good vibes flowing, while making sure our insights shape smarter marketing and sharper product experiences. In a fast-moving industry, we’re here to simplify, streamline, and smooth out the bumps—so fans can spend less time stuck and more time doing what they love: playing.

Commercial

Retail, Operations, Sportsbook

We’re the engine room that keeps FanDuel firing on all cylinders. Our mission? Make sure every project, plan, and play are driving toward a shared goal: serving our customers and hitting the business bullseye. We’re the glue behind the scenes—running fantasy contests, tracking performance, and sniffing out new opportunities like pros. With deep sports and casino know-how, a sharp eye for process upgrades, and commercial instincts to match, we balance today’s wins with tomorrow’s big plays. All while keeping the customer at the heart of the game.

Broadcast

FanDuel TV

Here, TV isn’t just TV—it’s our 24/7 hype machine. We call it “Transactional TV,” and it’s our secret sauce. Sure, horse racing is the star of the show, but we’re always sneaking in shoutouts to our other verticals during live, nationally aired broadcasts. We mix the thrill of the race with smart promos, playful retention tactics, and ways to help our fans win bigger and better. The result? We’re not just in the race—we’re leading the pack in betting.