Product Senior Director, MarTech

Atlanta Marketing

THE POSITION
Our roster has an opening with your name on it

The product team is looking for a senior product leader to define and drive new product initiatives focusing on a variety of “Core” platform capability shared across all of our customer-facing products. This role focuses on our marketing technology (“mar-tech”) and generosity enablement platforms. This includes our promotion & offers platform, marketing orchestration platforms, data integrations and more. In this role you will ideate, draft and shape new features and closely collaborate with Marketing, Engineering, Analytics, Business Development, Legal, Product, Compliance, and many other teams across FanDuel.

The Product Senior Director is responsible for setting the vision and roadmap for their product area and for communicating this across all participants and stakeholders. The role includes ensuring the planning, prioritization and execution of a broad range of successful products. The Product Senior Director works closely with Product Managers to ensure product goals are clearly defined and with engineering counterparts to ensure the smooth delivery of the relevant product solutions to the market for our customers. The Product Senior Director will instill a customer obsessed mindset across the teams and will use a metric/KPI driven approach to roadmap decisions aided by establishing, tracking and reporting on product performance.

Note this role is not directly responsible for the creation or operational delivery of marketing content; this role will partner closely with those teams to develop a mar-tech stack to enable our business needs.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

 

What We Expect:

•    You should have the ability to create vision and translate into strategy & roadmap
•    You are experienced and comfortable in Hiring/Retaining/Growing/Managing talent and a team of product managers and/or product owners reporting to you.
•    You should be comfortable “being hands-on” in the details
•    You should have the technical ability to understand software, mobile apps and e-commerce.
•    You should be able to simplify complex concepts, articulate and explain your thoughts effectively, question to gain insights and understand different point of views.
•    You’re a great communicator who can find common ground across different types of stakeholders
•    You build and maintain solid productive relationships with team members, users, customers, stakeholders, etc. in person or remotely
•    You will build, experiment and iterate on features that will be translated to product enhancements
•    You will craft a strong user experience for our users
•    You will be the voice of the customer - helping define innovative solutions to consumer & business problems.
•    You are a champion of the MVP concept, distilling the product down to what is desirable, viable and feasible.
•    You can monitor and report on product KPIs and systems performance.
•    You can collaborate with multidisciplinary teams to scope, design, concept test and deliver innovative solutions
•    Data-driven marketing should be exciting to you. You should be passionate about delivering industry-leading, personalized content to customers across multiple channels in a safe and efficient manner.

THE GAME PLAN
Everyone on our team has a part to play

  • Design and launch a portfolio of consumer-facing, high-volume products, driving exceptional results
  • Evaluate suppliers and partner with teams to make build vs buy decisions.
  • Identify, shape, and ensure execution of new products and product initiatives via the Product Roadmap
  • Ensure transparency and alignment on the roadmap across the group, bridging the gap between product and other functions
  • Collaborate with engineering, design, marketing, and operational functions to ensure successful product deliveries and launches
  • Identify, prioritize, and execute post-launch optimizations and improvements
  • Define and analyze metrics that inform the success of products
  • Establish and maintain domain expertise on the product, market, and competitors
  • Play an active supporting role to Product Managers, especially with refining and managing the product backlog/roadmap
  • Manage and grow a team of product managers, while also expanding existing product workstreams

 

THE STATS
What we're looking for in our next teammate

  • Bachelor’s degree required
  • 11+ years’ experience in product management
  • 5+ years’ experience managing a team of Product Managers or similar roles
  • Previous experience with marketing system such as CDP, DMP, CRM, MCCM, is required
  • Previous experience with marketing execution & orchestration platforms such as Adobe
  • Experience Cloud, Salesforce Marketing Cloud, Watson Campaign Automation, Braze, Optimove or similar is required.
  • Previous experience with system deploying customer generosity / offers at scale is required
  • Previous experience in a regulated industry with compliance considerations is strongly desired
  • Previous experience with high-volume B2C ecommerce is preferred
  • Previous experience in betting/gaming industry is preferred
  • Proven track record of delivering successful and innovative products
  • Ability to handle multiple simultaneous projects while effectively balancing scope, resourcing, time, and quality
  • A strong sense of ownership and accountability for goals and deliverables
  • Demonstrated success cross-functionally influencing teams without formal authority
  • Strong quantitative skills
  • Excellent critical thinking skills
  • Exceptional written and verbal communication skills

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email [email protected].

The applicable salary range for this position is $186,000 - $256,300 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Hybrid

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Technology

Engineering, IT, Cybersecurity, Data, Cloud, AI

We’re the backbone and the turbo engine behind FanDuel’s rise—and we don’t just build software, we build the future. Step into our world and you’ll find a frontier-style playground where top-tier talent tackles complex challenges head-on.

From crafting innovative tech to scaling a platform that’s fast, secure, and rock-solid, we’re doing it all in one of the most regulated—and exciting—markets out there. Every day brings something new, and we wouldn’t have it any other way.

Corporate Strategy

business strategy, operations, automation

Think of us as FanDuel’s internal special ops team—part strategy, part execution, all impact. We partner with leadership to launch bold new initiatives, untangle complex cross-functional puzzles, and jump in wherever extra brainpower or fresh skills are needed.

Our secret weapon? We get to do all this in the world of sports and gaming—stuff we (and millions of fans) live and breathe every day. It’s work, but it sure doesn’t feel like it.

Risk & Trading

sports trading, innovation, Data science

We’re the brains behind the odds—the Risk & Trading team that keeps FanDuel sharp, smart, and always one step ahead. Using cutting-edge models and real-time insights, we price markets with precision and manage risk like pros, all while staying locked into the rules of every jurisdiction we play in.

But we don’t just crunch numbers—we shape strategy. Collaborating across the business, we help power bold moves and smooth experiences that keep our customers coming back for more. Bottom line: if it affects the odds, we’re all over it.

Product

Product Management, Design, Data, Research

We dream it, design it, and deliver it—we’re the team behind the experiences customers can’t get enough of. From deep-dive research to sleek app features and wow-worthy retail moments, we turn insights into action and ideas into magic.

Packed with talent—Product Managers, Designers, Researchers, Data Scientists, and Analysts—we’re a powerhouse squad that partners with Marketing, Engineering, and Commercial to launch what’s next and level up what’s now. If it delights our customers, we’re all over it.

People

Human resources, Talent Acquisition, Early Careers, Talent Development, Inclusion, Compensation

We’re not your typical HR team—we’re the FanDuel People Team, and we bring the vibes. Sure, we handle the essentials like hiring, growth, pay, perks, and inclusion—but that’s just our warm-up act. We’re the crew behind the career-launching programs, can’t-miss events, and culture that keeps FanDuel buzzing.

From day one to day “let’s level up,” we’ve got your back—making sure your experience here is nothing short of legendary. Unparalleled? Check. Unrivaled? Always. Unforgettable? You better believe it.

External Affairs & Partnerships

Communications, Events, Government Affairs, Responsible Gaming

We’re the market-makers, bridge-builders, and big-picture thinkers. The Partnerships & External Affairs team is all about expanding FanDuel’s world—smartly, sustainably, and with serious swagger. From navigating the halls of government to shaping public perception, we run point on the programs that protect and grow our playing field.

We’re also in the business of bold connections—teaming up with partners and stakeholders to spot the next big opportunity and turn it into game-changing growth. If it helps FanDuel stretch, scale, and shine, we’re already on it.

Marketing

Strategy, Creative, Production, Media

If it grabs attention, sparks emotion, or makes fans say “wow”—that’s us. From bold brand moves to scroll-stopping content, performance magic to product promos, we bring FanDuel to life through storytelling that hits hard and sticks. You’ll spot our work everywhere—on your feed, during the big game, and lighting up the jumbotron at your favorite stadium.

We don’t just show up—we show off. Because making every moment more means putting ourselves out there. And let’s be real… we crush it.

Legal & Compliance

Legal, Compliance, Risk

We’re the powerhouse team behind the rules, the relationships, and the rocket fuel for FanDuel’s growth. From legal advice to lobbying, compliance to cutting-edge partnerships—we cover it all. Our crew of sharp attorneys, savvy policy pros, eagle-eyed analysts, and deal-makers brings serious expertise and even bigger energy.

In a world full of regulations, we keep FanDuel ahead of the game—building smart, sustainable strategies that unlock growth while playing by (and sometimes helping shape) the rules. Whether it’s gaming, sports, media, or tech, we know how to partner up and power forward.

Finance & Facilities

Accounting, Finance, Procurement, Workspace

Our Finance team is where strategy meets spark. We don’t just crunch numbers—we power big ideas. With sharp analysis, smart planning, and a healthy respect for risk, we fine-tune business operations to fuel what’s next. Growth? We’re already forecasting it.

Meanwhile, our Facilities team keeps FanDuel running in style. From scouting new spaces to building out sleek, modern offices, we create safe, top-tier environments that match our ambition. As a global crew, we make sure every location—whether home base or a pit stop—is a winning experience for employees on the move.

Customer Ops

Customer Support, CX, VIP, Payments & Fraud

We’re the front line, the fixers, and the fan advocates—all rolled into one. Around the clock, we’ve got our fans’ backs—answering questions, solving problems, and turning feedback into fuel for better products. We keep the play going and the good vibes flowing, while making sure our insights shape smarter marketing and sharper product experiences. In a fast-moving industry, we’re here to simplify, streamline, and smooth out the bumps—so fans can spend less time stuck and more time doing what they love: playing.

Commercial

Retail, Operations, Sportsbook

We’re the engine room that keeps FanDuel firing on all cylinders. Our mission? Make sure every project, plan, and play are driving toward a shared goal: serving our customers and hitting the business bullseye. We’re the glue behind the scenes—running fantasy contests, tracking performance, and sniffing out new opportunities like pros. With deep sports and casino know-how, a sharp eye for process upgrades, and commercial instincts to match, we balance today’s wins with tomorrow’s big plays. All while keeping the customer at the heart of the game.

Broadcast

FanDuel TV

Here, TV isn’t just TV—it’s our 24/7 hype machine. We call it “Transactional TV,” and it’s our secret sauce. Sure, horse racing is the star of the show, but we’re always sneaking in shoutouts to our other verticals during live, nationally aired broadcasts. We mix the thrill of the race with smart promos, playful retention tactics, and ways to help our fans win bigger and better. The result? We’re not just in the race—we’re leading the pack in betting.